On Shoes
Founded in Zurich in 2010, On went from a garden-hose prototype to one of the fastest-growing running brands in the world. Its signature CloudTec pods and Helion superfoam power everything from daily trainers to the racing shoes worn at world majors.
What On does best
On's sweet spot is the firm, responsive ride: Cloudmonster and Cloudsurfer for cushioned road miles, Cloudrunner for stability-leaning daily training, and Cloudultra for trails. The Roger line — built with Roger Federer — carries the same tech into court-inspired sneakers that pass at the office. If you like a shoe that feels fast rather than pillowy, On is usually the right call.
Fit and sizing
On runs true to length for most people but narrow through the midfoot — runners with wide feet often prefer the Cloudmonster's roomier platform or go up half a size. The speed-lacing models (Cloud 5) trade lockdown precision for convenience; traditional-lace versions fit more securely for actual running.
On FAQs
+Are On shoes good for everyday walking?
Yes — the Cloud 5 and Cloudsurfer are two of the most popular walking-and-travel shoes on the market. The CloudTec pods cushion heel strikes well at walking pace, and the silhouettes pass as casual sneakers.
+Which On shoe is best for beginners?
The Cloudsurfer for road running (soft, forgiving, neutral) or the Cloudrunner if you want a touch more structure. Save the racing plates until you have a base.
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